Tuesday, September 13, 2011

Carbonstok Pop-Up

So, in our never ending quest to create a more welcoming environment for would-be entrepreneurs in Nova Scotia, we are taking the CarbonAccelerator concept in a new direction - or at least we want to, and it will be up to those same would be entrepreneurs to take us up on the challenge.


The notion of Pop-Up stores are fairly hot in retail circles today and we want Carbonstok to be on the cutting edge of this concept.  


The magic of a pop-up is that someone can try a concept out for two weeks or a month without any great commitment. 


The problem is finding a cool space, a landlord willing to do it, and then having the nuts and bolts in place to make it work.  


That's where we come in:
- cool space taken care of - we did win Best New Retail Store in Canada after all...
- we are pretty open as landlords go, don't even like the title of Lord, we're more like landservants.
- we will process all transactions, so the producer/inventor/designer can avoid any need for cash registers, credit card payments, lights, and even having to staff their store all day long.  
- we'll clear out a distinct section of the store for the pop-up so you'll be able to make a splash with your concept.
- we'll encourage you to work your store a minimum of 25% of the time, hopefully more, but when you need lunch, or need to pee, or the dog needs a pee, we'll keep your store open - no "Back in 5" signs!


What do you need to do?
- First, and foremost, you need to convince us that your product is cool enough to tempt our customers
- then you'll have to show us what your pop-up is going to look like
- then you'll have to put it all together, set-up your store, stock it, and get ready for opening day.


What we'll do together?
- Market the crap out of your store - we'll use our twitter, web, and email lists to let everyone know you're coming, when you're here, and when you're leaving
- We'll have a launch night party - you'll invite your friends, maybe your favorite DJ, make your own cupcakes, or maybe get some catering from one of our SOMO neighbors.
- We'll talk about what's working and what's not - we'll talk throughout the two week period to see what needs to be tweaked, or just sit back and watch the well-oiled machine do it's thing.


So, there you have it, email gordon@theuncommongroup.com and we can start the conversation.

No comments:

Post a Comment